Author Archives: Tamika Moore

Video Production

How to Choose the Talent for Your Video Production

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Choosing Talent for your Video Production

Suppose you are holding auditions to cast roles for your video production. How will you conduct it? Well, it may seem like a simple task but it isn’t. It is not as simple as looking at an actor physically reciting their lines and choosing them. It’s beyond the visual impression that an actor will give you. Professional actors are priceless and they have to accumulate years of experience practicing in order to improve them. So how will you choose genuine talent for your video production? What qualities should you look for an actor? Here are some pointers to help you.

The actor should be the right “type”

The actor should come across as a choosing-talent-actorsbelievable embodiment of the character on the page. By type is referring to an actor’s physical look and general demeanor. It is highly unlikely for a female actor to fit the role of a male character on the book. The actor should also fit with the viewer’s archetypes or in order words, the actor should be universally accepted. Viewers should be able to directly relate the actor as a soldier, bad guy/girl, a seductress, a mother or father, amongst many other roles.

The actor should be able to connect with the audience

Does the actor immediately engage with the audience? Does he/she make an effort of engaging with the audience? It’s of utter importance to remember that the video you are making is meant to pass the message to the audience. Therefore, the actor you select for casting should be able to meet your interest and actively engage the audience. When speaking with Daniel, co-founder of Lemonlight Media, a Los Angeles production company, he says that the best way to choose the talent is by looking at the person’s eyes. It’s all about the way that the actor can communicate through his or her eyes.

The actor should possess a strong acting technique

All actors for video production should be able to take direction, make adjustments, and repeat performance multiple times. Apart from this, the actor should be able to effectively connect emotionally with the target audience. This connection is a powerful weapon in passing your intended message to the audience. You should be able to take note of such actors in your auditions and eliminate the feeble ones. In order for an actor to connect well with the audience, they should be able to hone three communication tools namely:

Body Language:body-language-talent-video-production

Body language is one of the most important communication tools that every actor should possess. It entails using the body to communicate the intended message to the audience. Body language conveys an actor’s level of confidence, readiness, and flexibility.

Vocal Quality:

The actor should be able to speak up and loud for his/her voice to register n the microphone or fellow actors. Vocal quality does not only touch on the magnitude of the voice but also the voice should be clear and well articulated by the actor. The actor you choose should be able to speak at an appropriate pace that enables the audience to understand what he/she is saying.


choosing-talent-actors-video-productionFacial Expression:

An actors’ facial expression is an important tool in video production. The face is the one area of the actor’s body that will be focused solely by the camera. Therefore an actor with appropriate facial expression is able to communicate well the intended message with the audience.


Overall, getting a diverse cast together, to better embody your message is a great tactic. What are your thoughts on these tips? What do you look for when choosing the talent for your video production shoot? What have been your greatest experiences with talented actors? Where do you look for the talent? Let us know in the comments section!

Video Production

How Does a Video Get Produced?

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It goes without saying that producing a video is much more than just pointing a camera and then editing the footage. It involves a lot more aspects that will make the video more creative and appealing to the viewers. Video production involves a lot of creative talent, skill, and a wide load of artistic flair to get it right.

In this regard, it’s much obvious that shooting a video is not as simple as letting a 6th-grade student hold the camera for you and posting the video on the internet. Here are a few pointers to help you get through the different stages of video production.



Communication is one of the most important aspects to consider while producing a video. After all, you are trying to pass a message to the viewers and it should be perfect. You should organize your speech well by being brief and direct to the point.

It’s basically how you say your words that matter the most. Employ all the elements of a good communicator like using your body, using vocal variations, doing an in-depth research of what you are going to talk about and more importantly. Like Vimeo says, you’re trying to woo your audience, so be convincing.

The Storyhow-to-produce-video

What are you trying to accomplish with your video? Is it a presentation or a marketing video? Either way, you should know the story you are going to tell your audience. Although this may seem quite obvious, many people don’t know what angle they are going to tell their story if there is a story to tell. It is important that you find the significance of your story to the audience and know how to present it best. Ensure to always inspire your audience.


An audience will make the first and the fastest impression about something based on what they see. So the look of the subject is very important. Costume: Is the man wearing a tie or is he dressed in casual clothes? Is the woman in a dress or in pants; does she look business like?

Do I trust this person? Is he or she communicating to me personally and visually? Can I see their eyes? Are there distracting shadows on their face? What do they sound like? Can I hear them clearly or do I have to strain over other noise to hear the message the speaker is trying to put across?


how-produce-videoThe environment is where you place your subject. What do you see behind them? Do we see a view of a whole city outside a window in the background or is there a white wall? If there is a white wall, has it been lit and shaded so there are some shadows that contribute to a pleasing atmosphere? Are you photographing this speech in a lecture hall? In which case do you have a long lens to see your subject in close-up rather than see the whole boring room?

Do you have the opportunity to place your subject on the set of your choosing? It doesn’t take much nudging to ask the subject to sit on a park bench or stand in an atrium with plants in the background; perhaps on a sofa or at the kitchen table. The point is, the world is filled with interesting environments that will help bring your video to life.